Neuroscience in Information Systems Research, 1st ed. 2017 Applying Knowledge of Brain Functionality Without Neuroscience Tools Lecture Notes in Information Systems and Organisation Series, Vol. 21
Auteurs : Riedl René, Davis Fred D., Banker Rajiv, H. Kenning Peter
Shows how IS scholars can apply knowledge of brain functionality to better understand IS phenomena
Allows IS scholars to test their hypotheses by means of non-neuroscience tools like rating scales
Includes a comprehensive review of the empirical literature on NeuroIS
Includes supplementary material: sn.pub/extras
Date de parution : 02-2017
Ouvrage de 93 p.
15.5x23.5 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 73,84 €
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