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Pharmaceutical Care in Digital Revolution (2nd Ed.) Blending Digital with Human Innovation

Langue : Anglais

Coordonnateurs : Mirzaei Ardalan, Rijcken Claudia

Couverture de l’ouvrage Pharmaceutical Care in Digital Revolution

Pharmaceutical Care in the Digital Revolution: Blending Digital with Human Innovation, Second Edition provides readers with an updated view on how to use technology to improve pharmaceutical care (PC) and enhance drug outcomes with digital tools. Organized into four parts, including Global Healthcare Systems Under Pressure, Digital Advances to Innovate Pharmaceutical Care Journeys, Conditions to Drive Combinatoric Pharma-Digital Innovation, and What to do Tomorrow as a Pharmaceutical Care Leader, the book further examines digital developments that will optimize the PC process and prepare stakeholders for a dynamic future that will optimize the life of patients against a sustainable cost model.

This edition also discusses recent advances in the digital health arena that will change the way we approach healthcare and prevention while also providing interactive links to lectures and technologies, tutorials on how to implement advances in your own working environment, and examples of pharmacists who are successful in building synergy between digital and pharma.

Why: Global Healthcare Systems Under Pressure 1. Oxygen Required 2. Innovation Biotopes Required 3. Value Based Healthcare Forestry 4. Outcome-Based Hunting Grounds 5. #patientsincluded™ Botany 6. Scenery of Pharmaceutical Care

What: Digital Advances to Innovate Pharmaceutical Care Journeys 7. Abiotic Digital Health Technologies 8. Data Outback of an Internet of (Pharma) Things 9. Jungle of Health Apps 10. Rainforests of Wearables and Insideables 11. Sequoias of Artificial Intelligence 12. Virtual humans as caregiver 13. Personal health application, an integrated platform where all health data are connected 14. Blockchain Taiga 15. Digital Therapeutic Mangroves 16. Digitial Vegetation Beyond 2024

How: Conditions to Drive Combinatoric Pharma-Digital Innovation 17. Healthlands of Digital Health Compliance 18. Ethical Practice: Fostering Trees of Life 19. Educational Biome

How: What to do Tomorrow as a Pharmaceutical Care Leader 20. Digital by Design: Effective Future Oxygen Supply 21. Hayfields of High-Performance Cultural Transformation

Ardalan (Ardi) Mirzaei, BPharm, MPhil, GradCertEdStud (Higher Ed), PhD is a registered pharmacist and data scientist.

He completed his PhD in the School of Pharmacy, developing a dynamic model of patients' health information-seeking behaviour.

Ardi has worked in community pharmacy for over 15 years, having worked in a clinical setting as well as managing multimillion-dollar stores. In addition, he has a background in education, working as a training coordinator for pharmacy internships and teaching at the University of Sydney on subjects in business, pharmacy, and machine learning.

This is supplemented with over eight years of experience in data science, developing business solutions for the healthcare, education, retail, academic and government sectors. His passions include health, teaching and technology.

Ardi enjoys exploring the use of AI, machine learning and deep learning models and their application to everyday tasks and in healthcare. His interests have led to his involvement in the International Pharmaceutical Federation (FIP) Technology Advisory Group.


Claudia has an educational background as a pharmacist and obtained a PhD in Pharmacoepidemiology and a Master of Health Administration (eMBA).

After managing community pharmacy roles, she moved into clinical drug development in roles with increasing responsibility at Organon and Novartis.

Next, she acted within Novartis in international leadership roles in patient access, key account management, and public affairs. Here, Claudia developed a growing passion to educate an facilitate the adequate use of digital health technology to further enhance the value of pharmaceutical care.

She invested in learning about business development and health technology at Erasmus University Rotterdam and MIT Sloan and moved into a European digital innovation role within Novartis.

In 2019, Claudia founded the company Pharmi BV which is located at the Philips High

  • Teachers readers about new advances in digital health technology
  • Provides updated insights on future pharmaceutical care and how to implement essential conditions to create the best outlook for patients
  • Includes updated access links and QR codes as educational material for the book