Public Relations Writing (3rd Ed.)
Langue : Anglais
Auteur : Mahoney James
Good public relations writing should be clear, concise, inspiring, informative, active and ethical. Employers expect highly competent professional writing from new and experienced employees, Public Relations Writing teaches readers to write quality and relevant content for all public relations tools. The third edition demonstrates why different writing approaches are necessary for specific public relations tools and the practical aspects of writing for them. It includes advice to help plan, write and implement communication pathways and public relations tools.
James Mahoney: former Head Communication Discipline, Faculty of Arts and Design, University of Canberra
Date de parution : 11-2017
Ouvrage de 304 p.
20.7x24.8 cm
Disponible chez l'éditeur (délai d'approvisionnement : 21 jours).
Prix indicatif 115,27 €
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