Innovation Management (2^nd Ed.) Strategy and Implementation using the Pentathlon Framework

Managing innovation is a challenge in any organization and demands a wide range of skills. How can you judge whether your department or company is as innovative as it could be? And if it isn't, what can you do and where do you start?

Innovation Management begins by separating innovation into five interlocking topics: The Innovation Pentathlon. Using this framework, the authors present the best insights from theory and practice for each topic, together with a variety of tools that can be used to boost performance. Students will value the clear coverage of the academic background and managers will benefit from the 75 case studies that illustrate real-world outcomes.

Keith Goffin is Professor of Innovation and New Product Development at Cranfield School of Management, UK.

Rick Mitchell is Group Technology Director of Domino Printing Services and a Visiting Professor at Cranfield School of Management, UK.

Only book on the topic to adequately cover innovation within the service sector (as well as manufacturing)
Authors have substantial practical experience which ensures the text is of real practical use to students and practitioners

Simple, coherent structure
Complete and authoritative coverage of the academic background
Many practical tools and examples
Illustrated with 75 case studies from international organisations
Web site with additional material for teachers and students