Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary, 1st ed. 2015
Langue : Anglais
Auteur : Hills Matt
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
Introduction: Media Anniversaries – Brand, Paratext, Event… and the Hype of the Doctor
1. Marketing the 50th Anniversary – Brand Management and the Cultural Value of the Doctor
2. Merchandising the 50th Anniversary – Public Service Consumption in the Name of the Doctor
3. Mediatizing the 50th Anniversary – Cinematic Liveness and the 'Developing Art' of the Doctor
Matt Hills is Professor of Film and TV Studies at Aberystwyth University. He is the author of five previous books, including Fan Cultures (2002), Triumph of a Time Lord (I.B. Tauris, 2010) and forthcoming from I.B. Tauris, Torchwood. Matt Hills is a regular reviewer for doctorwhonews.net, and has published widely on Doctor Who and media fandom.
Date de parution : 07-2015
Ouvrage de 146 p.
14x21.6 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 73,84 €
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Mots-clés :
Doctor Who; brand; anniversary; media event; paratexts; public service broadcasting; BBC TV; BBC Worldwide; 3D cinema; broadcasting; cinema; marketing; media; Promotion
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