Managing Technology Entrepreneurship and Innovation
Auteurs : Trott Paul, Hartmann Dap, van der Duin Patrick, Scholten Victor, Ortt J. Roland
Managing Technology Entrepreneurship and Innovation is the first textbook for non-business based entrepreneurship courses, focussed on students with a background in science and technology. Its comprehensive, rigorous and yet accessible approach originates from the authors? considerable experience mentoring students as they turn their technological ideas into real-life business ventures. .
The text is separated into three parts providing a roadmap for successful entrepreneurial projects:
Part I focusses on how to create your venture, turning technology into businesses and how to link together entrepreneurship and innovation
Part II shows you how to grow your venture and make it profitable, looking at the early development of academic spin-outs and how to adapt your technology to the customers? needs.
Part III takes you through the day-to-day running on your business; whether to adopt a contingency or contextual approach, how to develop new products and services and alternative options for growth.
With a wide range of practical steps, lists of things to consider and guidelines on how to turn your technology based ideas into a successful business, this text will be essential for all non-business students who need to understand entrepreneurship, management and innovation. It will also prove a useful introduction to all Masters-level students taking these subjects in business schools.
Part I: Creating the Venture 1. How Entrepreneurship and Technological Innovation are Bound Together 2. Visioning the Future for a New Venture 3. Inventive Problem Solving and Brainstorming 4. Framing the Technological Opportunity Part II: Developing the Venture 5. Developing a Business Model 6. Innovation Systems- CIM 7. Academic Spin-outs 8. Lead Users for Market Entry Part III: Managing the Entrepreneurial Firm 9. What Pattern of Development and Diffusion can Entrepreneurs Expect 10. Entrepreneurship in Context 11. Developing New Products in the New Venture 12. Expectations of Entrepreneurs and Patterns of Growth
Paul Trott is Professor of Innovation Management at the University of Portsmouth, UK.
Dap Hartmann is Associate Professor of Innovation Management and Entrepreneurship at Delft University of Technology, The Netherlands.
Patrick van der Duin is Assistant Professor of Innovation Management and Foresight at Delft University of Technology, The Netherlands.
Victor Scholten is Assistant Professor of Technology-based Entrepreneurship at Delft University of Technology, The Netherlands.
Roland Ortt is Associate Professor of Technology Management at Delft University of Technology, The Netherlands.
Date de parution : 11-2015
Ouvrage de 256 p.
17.4x24.6 cm
Date de parution : 11-2015
Ouvrage de 256 p.
17.4x24.6 cm
Thème de Managing Technology Entrepreneurship and Innovation :
Mots-clés :
Technology Entrepreneurship; Technopreneurship; Innovation Management; Management of Technology and Innovation; New Product Development; Entrepreneurship; University Spin Offs; Contextual Innovation Management; Academic Start Ups; LCD; Discrete Uncertainties; Wider Innovation System; iPad Mini; Cyclic Model; Inventive Problem Solving; Follow; Niche Strategies; Large Scale Diffusion; High Tech Products; NPD Process; Adaptation Phase; Diffusion Curve; LCD Screen; Lead Users; Fundamental Research; Technology Based Start Ups; National Innovation Systems; Business Processes; Spin Outs; NPD Literature; SME Policy