Farm business management: The human factor

The underlying economic factors that effect primary production are frequently studied and written about - soil quality, animal health, climate, machinery - but this is the first book to explore the role of the psychology of the manager running the farm business, the person responsible for staff, strategic decisions and financial success or failure. The book addresses fundamental questions such as the process of decision making, personal skills, and methods to improve managerial ability.

Introduction. What defines a manager's ability. The origins of managerial ability. Decision processes and goals. Skills required. Biases and stress. More on objectives: family influences, origins, and modification. Methods of improving managerial ability.