Media Relations Measurement Determining the Value of PR to Your Company's Success
Auteurs : Leinemann Ralf, Baikaltseva Elena
Date de parution : 08-2018
17.4x24.6 cm
Date de parution : 11-2004
17.4x24.6 cm
Thèmes de Media Relations Measurement :
Mots-clés :
Pop Stars; campaign; Fyodor Dostoevsky; activity; Media Relations Measurement; favourability; PR Campaign; rating; Vice Versa; target; PR Activity; audience; PR Plan; department; PR Work; performance; PR Measure; industry; PR Agency; analyst; Business Fundamentals; public relations evaluation; PR Evaluation; balanced scorecards; Slugging Average; generic campaigns; PR Professional; press conferences; Favourability Rating; PR Performance; PR Department