Interpreting Consumer Choice The Behavioural Perspective Model Routledge Interpretive Marketing Research Series
Auteur : Foxall Gordon
Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, ?green? consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the epistemological problems that arise in such research and emphasizing the emotional as well as cognitive aspects of consumption.
The author argues that consumer behaviour can be understood with the aid of a very simple model that proposes how the consequences of consumption impact consumers? subsequent choices. The objective is to show that a basic model can be used to interpret consumer behaviour in general, not in isolation from the marketing influences that shape it, but as a course of human choice that is dynamically linked with managerial concerns.
List of Figures. List of Tables. List of Boxes. 1. Overview of the BPM. 2. The Story So Far. 3. Ways of Wondering. 4. The Meaning of Consumer Behavior. 5. A Model of Interpretation. 6. Interpreting Consumer Choice. 7. The Nature of the Interpretation. Afterword. References. Index.
Distinguished Research Professor at Cardiff University, Gordon Foxall holds PhDs in industrial economics & business, and in psychology, and a higher doctorate (DSocSc). Author of the critically acclaimed Understanding Consumer Choice and coauthor of the best-selling Consumer Psychology for Marketing, Fellow of the British Psychological Association and the British Academy of Management, he is an Academician of the Academy of Social Science.
Date de parution : 07-2013
15.2x22.9 cm
Date de parution : 08-2009
15.2x22.9 cm
Thèmes d’Interpreting Consumer Choice :
Mots-clés :
Radical Behaviorism; radical; Consumer Behavior; behaviorism; Consumer Behavior Setting; discriminative; Discriminative Stimuli; stimuli; Utilitarian Reinforcement; behavior; Radical Behaviorist Interpretation; settings; Consumer’s Learning History; utilitarian; Behavioural Perspective Model; reinforcement; Behavior Analysts; setting; Open Behavior Setting; consumers; Consumer Situation; Radical Behaviorist; Behavior Setting; Informational Reinforcement; Consumer Research; Behavior Analysis; Token Economy; Pr Om; Understanding Consumer Choice; High Informational Reinforcement; Air Miles; Human Operant Experiments; Machian Positivism; Tv Game Show; Radical Behaviorist Explanation