This Is Service Design Methods A Companion to This Is Service Design Doing

In this book, you'll find 54 hands-on descriptions that help you DO the key methods used in service design. These methods include instructions, guidelines, and tips-and-tricks for activities within research, ideation, prototyping, and facilitation. This is the print version of the method companion to the book This Is Service Design Doing (#TiSDD). It includes the same content that you can find free on the book website, tisdd.com, but nicely revisualized and presented in a professional bound format.

Caveat: While methods are the building blocks of a service design process, owning a pile of bricks does not make you an architect or even a bricklayer. Success in doing service design certainly requires a mastery of these methods. However, you must also be able to combine them into a process that fits the context and needs of your organization and guide people through this new way of working.

This book only contains the building blocks—the methods. It doesn't detail how to assemble them into a cohesive design process or how to plan or manage it. Neither does it describe why people should invest in service design nor explain how to bring service design to life in your organization. For all of this (and more), please read This Is Service Design Doing.

Marc is the Co-Founder and CEO of More than Metrics, a company creating software for service design, such as Smaply and ExperienceFellow. With a background in strategic management and service design, he helps organizations to sustainably embed service design in their structures, processes, and culture. In 2010, he published the award-winning book This is Service Design Thinking together with Jakob. Marc regularly speaks at conferences on service design and startups. He teaches service design at various universities and gives public and exclusive executive courses. He is pursuing a PhD at the University of Erlangen-Nuremberg in Germany in information systems based on design science, in which he has developed a new mobile ethnographic research approach. He is now almost finished, and has been for several years ... If Marc is not working, he loves traveling with a backpack or in his VW van, going on sailing trips, or riding his classic Triumph Bonneville motorcycle. He lives in Innsbruck, Austria, surrounded by the European Alps.

Markus is co-founder of WorkPlayExperience, a service innovation consultancy. He loves to work and coach at the intersection of design, business and technology – building on his experience of service design and business consulting, and on his background in theoretical physics. In his daily work, Markus helps organizations tackle complex business problems and make cultures more agile and human-centered. The focal point of his work is prototyping in service design, where he constantly pushes the boundaries of what a dedicated team can achieve with limited resources.
Markus is co-initiator of the Global Service Jam as well as the Global Sustainability Jam and the Global GovJam. He teaches service design at various universities and gives public and private executive courses.
Markus loves good design, human technology, practical experiments, authentic services and playfulness in all things. In between project work and his