SEO: search engine optimization bible (2^nd Ed.)

Expanded and revised to cover even more SEO-specifics, including information on how to write SEO-friendly tags and case studies about actual companies that have implemented the exact techniques drawn from first edition of the SEO Bible to improve their web site rankings in search engines. SEO Bible, 2E helps organizations and business in the small- to mid-sized market optimize their search results and capture more traffic and exposure for their products and services. The book includes specific information about how to get listed in the major search engines, directories and indexes as well as strategy suggestions to guide the planning and implementation of a successful SEO campaign. New information in this edition includes actual case studies of Web sites that have implemented the book's specific SEO techniques to significantly improve search rankings, along with detailed advice on how to write an SEO-friendly tag for maximum exposure. The SEO Bible is designed to be the only SEO resource that an individual needs to plan and implement a successful SEO program. It includes callouts with additional tips to help the reader find the shortest route to success. Sidebars provide additional information and point readers to additional resources that will help them better understand aspects of SEO. Interviews with 16 executives from top search companies help readers understand how search is valuable for far more than traffic and what to expect for the future of search engine optimization. Additional appendices show the reader all of the specifics needed to create successful listings with Google, MSN, and Yahoo! and explain some of the most commonly available SEO tools and software applications.