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Search engine marketing

Langue : Anglais

Auteur :

Couverture de l’ouvrage Search engine marketing
Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide.

Date de parution :

Ouvrage de 268 p.

Sous réserve de disponibilité chez l'éditeur.

Prix indicatif 16,97 €

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