Introduction to Search Engine Optimization, 1st ed. A Guide for Absolute Beginners
Auteur : Kelsey Todd
- Create a content platform, including blogs and YouTube channels
- Use keywords to maximize findability and increase search volume
- Check your SEO rank and other analytics
- Hunt for duplicate content
- Set up Google Analytics, including Blogger
- Utilize Indexing and Webmaster tools/search console
Who This Book Is For
General introduction SEO and resources to help you get acquainted
Chapter 2: Skillbox
A look at several tools and ways to try "hands on" content development as part of learning SEO, including Blogger and Google Sites, free easy to use tools.
Chapter 3: SEO Basics
The basics of search engine optimization and their relative importance.
Chapter 4: Keyword Research
An introduction to keywords, and how to do research for SEO purposes.
Chapter 5: Try SEO
Several hands on exercises for trying different aspects of SEO.
An introduction to methods of measuring the impact of SEO, including fun ways to check search rank, hunt for duplicate content, and a look at Google Analytics.
Chapter 7: Explore Webmaster Tools/Search Console
A look at a commonly used, core tool for SEO.
Chapter 8: Keeping Up with Changes
Discussion of the importance of "learning how to learn" and an introduction to several industry resources.
Chapter 9: Exploring SEO Certification
Discussion of several options for seeking SEO certification, including a deep discount on a leading industry certification.
Written for absolute beginners and new learners
Written in easy-to-understand, conversational language
Provides an understanding of search engine optimization that can help readers get interviews and jobs, or increase their current job skills
Covers the costs associated with other forms of online marketing and how SEO provides fairly good ROI
Date de parution : 06-2017
Ouvrage de 126 p.
15.5x23.5 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 29,53 €
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