Internet marketing: a practical approach

Internet Marketing is the first book to offer students a hands-on, coal-face guide to Internet marketing tactics. Unlike other texts, it addresses not only eMarketing strategy but all basic issues surrounding its implementation and use. Written accessibly and pragmatically, it offers a revolutionary set of learning tools. These include: a series of fictional case studies used throughout the book, with case study questions at the end of each section, engaging students throughout with the "real world" of eMarketing strategies, exercises, checklists, further reading and an abundance of web links, all of which enables the student to make quick, easy connections between theory and practice Internet Marketing is set to change the way in which marketing students engage with the concept of eMarketing and readies them for their future careers. Internet Marketing: a practical approach is set to change the way in which students engage with the theory and practice of emarketing and, unlike any other text, readies them for the real world in which they will be employed.

Introduction

Primary: undergraduate levels 2/3 and postgraduates students studying marketing modules on applied digital marketing, strategic online marketing, internet marketing and the marketing element of e-commerce modules.

Secondary: practitioners, either using it to teach themselves, or delivered through CPD marketing courses