Business Networking, Softcover reprint of the original 1st ed. 2000 Shaping Enterprise Relationships on the Internet

Electronic commerce, supply chain management, customer relationship management, and other forms of Business Networking will fundamentally change the way business will be conducted in the information age. We will see close collaboration between processes of different enterprises, and above all, new enterprises and new processes. Business Networking offers exceptional opportunities for innovators and harbors fundamental risks for slowpokes. This book proposes a process-oriented model for Business Networking and the concept of networkability to develop realistic strategies for managing enterprise relationships in the Internet economy. It formulates key success factors and management guidelines which were developed in close cooperation between research and practice.

1 Introduction.- 1 Introduction.- 1: Building the Foundation.- 2 Enterprise in the Information Age.- 3 Business Networking: A Process-oriented Framework.- 2: Business Concepts.- 4 Strategies for Business Networking.- 5 Business Networking Lessons Learned: Supply Chain Management at Riverwood International.- 6 Electronic Commerce and Supply Chain Management at ‘The Swatch Group’.- 7 Knowledge Enabled Customer Relationship Management.- 3: Information System Concepts.- 8 Future Application Architecture for the Pharmaceutical Industry.- 9 Information Systems for Supply Chain Management: An Overview.- 10 Electronic Commerce in the Procurement of Indirect Goods.- 11 Templates: Achieving Standardization for Business Networking.- 4: Key Success Factors.- 12 Key Success Factors for Transaction-oriented Business Networking Systems.- 13 Towards a Method for Business Networking.- 14 Shaping Business Process Networks at ETA SA.- 15 Shaping Applications for Global Networked Enterprises.- 16 Business Networking — Summary and Outlook.- List of Abbreviations.- References.- Authors.

Provides key success factors and realistic management guidelines With numerous original case studies