BrandDigital. Simple ways top brands succeed in the digital world
Langue : Anglais
Auteur : ADAMSON Allen P.
This book offers a comprehensive assessment of the future marketing landscape, including discussion of how global digital acceleration has affected brands through the social networking and customer-based brand promotion of websites such as Google and MySpace. Includes many case studies of successful digital branding.
Date de parution : 08-2008
Ouvrage de 274 p.
Thèmes de BrandDigital. Simple ways top brands succeed in the... :
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