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Agile for Everybody Creating Fast, Flexible, and Customer-First Organizations

Langue : Anglais

Auteur :

Couverture de l’ouvrage Agile for Everybody

The Agile movement provides real, actionable answers to the question that keeps many company leaders awake at night: How do we stay successful in a fast-changing and unpredictable world? Agile has already transformed how modern companies build and deliver software. This practical book demonstrates how entire organizations—from product managers and engineers to marketers and executives—can put Agile to work.

Author Matt LeMay explains Agile in clear, jargon-free terms and provides concrete and actionable steps to help any team put its values and principles into practice. Examples from a wide variety of organizations, including small nonprofits and global financial enterprises, bring to life the on-the-ground realities of Agile across industries and functions.

  • Understand exactly what Agile is and why it matters
  • Use Agile to address your organization’s specific needs and goals
  • Take customer centricity from theory into practice
  • Stop wasting time in "report and critique" meetings and start making better decisions
  • Create a harmonious cycle of learning, collaborating, and delivering
  • Learn from Agile experts at companies like IBM, Spotify, and Coca-Cola
Matt LeMay is the author of Product Management in Practice (O'Reilly Media, 2017). He has helped build and scale product management practices at companies ranging from early-stage startups to Fortune 500 enterprises. Matt was selected as a Top 50 Product Management influencer by the PM Year in Review for both 2016 and and 2015. Matt is co-founder and partner at Sudden Compass, a consultancy that helps companies take a cross-functional and customer-centric approach to working with data. In his work as a technology communicator, Matt has developed and led digital transformation and data strategy workshops for companies like GE, American Express, Pfizer, McCann, and Johnson & Johnson. Previously, Matt worked as Senior Product Manager at music startup Songza (acquired by Google), and Head of Consumer Product at Bitly. Matt is also a musician, recording engineer, and the author of a book about singer-songwriter Elliott Smith.

Date de parution :

Ouvrage de 162 p.

Disponible chez l'éditeur (délai d'approvisionnement : 12 jours).

Prix indicatif 33,83 €

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