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Using Artificial Intelligence in Marketing How to Harness AI and Maintain the Competitive Edge

Langue : Anglais

Auteur :

Couverture de l’ouvrage Using Artificial Intelligence in Marketing
Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI forecasted to boost global GDP by 14% by 2030, ensuring that an efficient and sustainable AI marketing strategy is in place throughout a business is essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI in any industry. Woven with cutting edge interviews and case studies including PwC, Reiss and Gartner, this book is an essential read for every 21st century marketer.
    • Chapter - 01: The AI Wake-Up Call – The Strategic Transition of Marketing;
    • Chapter - 02: The Personalisation Paradox – Global Appetite for AI and the Changing Customer Journey;
    • Chapter - 03: Transformational Marketing and AI in Asia Pacific – Case Studies from Health and Tourism;
    • Chapter - 04: Transformational Marketing and AI in Europe – Case Studies from Telecoms, Banking and the Built Environment;
    • Chapter - 05: Transformational Marketing and AI in North America – Case Studies from Banking and Retail;
    • Chapter - 06: Transformational Marketing and AI in the Middle East – Case Studies from the World of Venture Capital and Technology;
    • Chapter - 07: Putting it into Action – A Pragmatic Workbook for Implementing AI in Marketing;
    • Chapter - 08: The New Marketing Paradigm – Reinventing the Role of Marketing, Ethics and Transparency;
    • Chapter - 09: The Future of Marketing has Arrived – AI's Wider Impact on Education, Policy and Politics
Katie King is a CEO and Business Transformation consultant with over 28 years experience. She has advised many of the world's leading brands and business leaders, including Richard Branson, o2, Orange, Accenture, PA Consulting, Arsenal Football Club and Harrods. King has delivered numerous TEDx talks and is a frequent commentator on BBC TV and radio, and is a regular speaker on the international conference circuit.
Delivers a real-world framework for the confident application and integration of AI for marketing strategies, campaigns and its day to day management for the relevant teams

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