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The Public Relations Writer’s Handbook

Langue : Anglais

Auteur :

Couverture de l’ouvrage The Public Relations Writer’s Handbook

From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro.

The Public Relations Writer?s Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training.

Whether you?re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that?s accessible for PR students and practitioners alike.

A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. www.routledge.com/9780815365280.

What is Public Relations Writing? 1. Purpose, Process, Style, Form and Tone Media Relations 2. News Releases and Other Types of Releases 3. Media Pitches 4. Media Advisories/Alerts 5. Public Service Announcements 6. Media Kits Storytelling 7. Interviewing 8. Background Materials and Backgrounders 9. Fact Sheets 10. Bio Sketches 11. News Writing 12. Feature Writing Writing for Digital Media 13. Email and Writing for the Web 14. Writing for Social Media Business and Executive Communications 15. Letters and Memos 16. Speech Writing Writing for Events 17. Talking Points and Run of Show 18. Shot Lists and Photo Captions

Postgraduate and Undergraduate

Whitney Lehmann, Ph.D., APR, is an assistant professor of communication in the Department of Writing and Communication at Nova Southeastern University, USA. Her industry experience includes working for Seminole Hard Rock Hotel & Casino, Miami International Airport, Barry University and the Miami Herald.