The Product Manager's Toolkit® (2nd Ed., 2nd ed. 2017) Methodologies, Processes, and Tasks in Technology Product Management Management for Professionals Series
Auteur : Steinhardt Gabriel
This book provides a consistentandholistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and implementation of product management. It outlines a practical approach to clarify role definitions, identify responsibilities, define processes and deliverables, and improve the ability to communicate with stakeholders. The book details the fundamentals of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.
Gabriel Steinhardt is Blackblot's founder and CEO, and a recognized international technology product management expert, author, lecturer, and developer of practical tools and methodologies that increase product managers' productivity. A marketing and information systems MBA with over two decades of experience in product management with technology products, Gabriel has assumed diverse leadership roles with major corporations and startups in marketing, product management, and technical undertakings. Gabriel is the developer of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.
Provides a consistent and holistic approach to product management
Covers both, conceptual and practical levels of product management
Details the Blackblot PMTK Methodology™, a globally adopted best practice
Includes supplementary material: sn.pub/extras
Date de parution : 05-2018
Ouvrage de 207 p.
15.5x23.5 cm
Date de parution : 05-2017
Ouvrage de 207 p.
15.5x23.5 cm