The portable mba in entrepreneurship (3rd ed ))

This new edition covers everything that an entrepreneur needs to know to start and run a venture. Topics covered include identifying good business opportunities, creating a business plan, calculating financial projections, working with venture capital or with debt financing, and getting assistance from the government and other agencies. In addition, issues such as marketing, intellectual property, franchising, the Internet, and growing a business are discussed in detail. This new edition includes fresh case studies and examples and offers new approaches to business and financial planning and entry strategies.

The Entrepreneurial Process. Opportunity Recognition. Entrepreneurial Marketing. Writing a Business Plan. Building Your Pro Forma Financial Statements. Venture Capital. Debt and Other Forms of Financing. External Assistance for Startups and Small Businesses. Legal and Tax Issues. Intellectual Property. Franchising. Entrepreneurs and the Internet. Managing a Growing Business. Harvesting Your Venture: A Time for Capturing Value. Glossary.