The Multichannel Challenge Integrating customer experiences for profit
Auteurs : Wilson Hugh, Street Rod, Bruce Lindsay
Date de parution : 08-2017
18.9x24.6 cm
Date de parution : 03-2008
Ouvrage de 218 p.
19x25 cm
Thèmes de The Multichannel Challenge :
Mots-clés :
chains; low; cost; channels; strategy; customer; experience; call; centre; infinite; Te Ch; Al Se; Pr Ep; Channel Chains; IBM Model; GMA; Business Case; Multichannel Strategy; St Ep; Directional Policy Matrix; Infinite Innovation; Field Sales People; Multichannel Marketing; Channel Curve; CRM System; Prioritisation Matrix; Multichannel Operations; Direct Sales Force; Channel Combinations; Fs Fs; SME Manager; Field Sales Force; Cost Domains; BT Global Service; UK Supermarket Chain