Lavoisier S.A.S.
14 rue de Provigny
94236 Cachan cedex
FRANCE

Heures d'ouverture 08h30-12h30/13h30-17h30
Tél.: +33 (0)1 47 40 67 00
Fax: +33 (0)1 47 40 67 02


Url canonique : www.lavoisier.fr/livre/economie/the-management-of-luxury/descriptif_4125477
Url courte ou permalien : www.lavoisier.fr/livre/notice.asp?ouvrage=4125477

0 article 

 Frais de port 0,01€*

Exclusivité web : à partir de 35 euros d’achat, frais de port à 1 centime pour les expéditions vers la France métropolitaine, la Suisse et l’UE avec Colissimo ou GLS

The Management of Luxury (2nd Ed.) An International Guide

Langue : Anglais

Coordonnateurs : Berghaus Benjamin, Müller-Stewens Günter, Reinecke Sven

Couverture de l’ouvrage The Management of Luxury
The Management of Luxury, second edition, presents a unique snapshot of best practice insights on the increasing challenges faced in luxury business, with contributions shared by more than fifty global leaders on luxury management. The highly renowned editors draw these together into one essential handbook, ranging from luxury brand strategy, luxury consumer behaviour and market positioning, through to management succession, heritage, counterfeiting and competing effectively as a luxury SME. Fully updated in its second edition, The Management of Luxury explores the newly evolving direction of Asian market trends and how to integrate digitalization into sales and product strategies. Both are crucial for competitive advantage in the luxury market, featured alongside iconic case studies such as Burberry, Louis Vuitton and Leica. The book's value is not only in streamlining management processes and return on investment; but equally for those who marvel at an industry unlike any other, striving to both trust in the conventional and innovate new paths towards the extraordinary. Highly influential, applicable and enlightening, it is a vital addition to every luxury business manager's collection.
    • Chapter - 22: The Impact of Luxury Brands on Employees [Benjamin Berghaus, Sven Reinecke];
  • Section - FOUR: Luxury Responsibility;
    • Chapter - 23: Heritage of Luxury and Responsibility [Duane Windsor];
    • Chapter - 24: Luxury Organizations and Responsibility – A Toolbox [Farah Montesa, René Rohrbeck];
    • Chapter - 25: Luxury Organizations and Social Responsibility – A Case Study [David S. Waller, Anurag G. Hingorani]
    • Chapter - 21: Luxury Brands as Employers [Verena Batt, Benjamin Berghaus];
    • Chapter - 20: Acting on Luxury Counterfeiting [Ludovica Cesareo, Alberto Pastore];
    • Chapter - 19: The Counterfeit Timer© [Anne-Flore Maman, Camille Depigny];
    • Chapter - 18: Managing Price Fluctuations of Raw Materials through Innovation [Anne-Flore Maman];
    • Chapter - 17: Insisting on Luxury to Survive [Michael Reinhold, Emil Annen];
    • Chapter - 16: Competing as a Luxury SME [France Riguelle, Didier Van Caillie];
    • Chapter - 15: Managing Luxury Brands in the Digital Environment [Elisa Arrigo];
    • Chapter - 14: Managing Brand Extensions in the Luxury Industry [Klaus-Peter Wiedmann, Christiane Klarmann, Nadine Hennigs, Stefan Behrens, Alexander Stigelski];
    • Chapter - 13: Entering the Chinese Market [Rui Wang, Kaibin He, Yue Wen];
    • Chapter - 12: The Chinese Market – Entry Modes [Rui Wang, Kaibin He, Yue Wen];
  • Section - THREE: Luxury Business Strategy;
    • Chapter - 11: Digital Media in Monobrand Stores [Marcus Schögel, Timo Tischer];
    • Chapter - 10: Brand Charismatic Legitimacy and Marketing of Adoration [Delphine Dion, Eric Arnould];
    • Chapter - 09: Preserving Luxury Exclusivity Through Arts [Claude Chailan, Ivan Valek];
    • Chapter - 08: Luxury as a Societal Mentor [George Panigyrakis, Eirini Koronaki];
    • Chapter - 07: Arts Meet Luxury Brands [Carsten Baumgarth, Nicole Lohrisch, Olga Louisa Kastner];
    • Chapter - 06: Curating the Creative Genius in Luxury Firms [Charles Aaron Lawry, Sabrina Helm];
    • Chapter - 05: Public Luxury Representatives [Michael Breazeale, Christopher R Long, Daniela Ott];
  • Section - TWO: Luxury Brand Strategy;
    • Chapter - 04: Identity-Driven Luxury Brand Management [Klaus Heine];
    • Chapter - 03: Exploring Luxury Consumer Behaviour [Prokopis Theodoridis, Sofia Vassou];
    • Chapter - 02: Classifying Luxury and Prodigality [Michael Jäckel];
    • Chapter - 01: The Market and Business of Luxury – An Introduction [Günter Müller-Stewens, Benjamin Berghaus];
  • Section - ONE: The Luxury Market;
Benjamin Berghaus is Head of the Competence Center for Luxury Management at the Institute of Marketing of University of St.Gallen (HSG), Switzerland. Günter Müller-Stewens is Professor of Management and Organization at the University of St.Gallen (HSG), Switzerland, and Director of its Institute of Management. Sven Reinecke is Associate Professor of Business Administration, specialized in Marketing, and Director of the Institute of Marketing at the University of St.Gallen (HSG), Switzerland.
Explains how to streamline marketing and management processes across a luxury business

Date de parution :

Ouvrage de 456 p.

15.5x23.3 cm

Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).

Prix indicatif 44,63 €

Ajouter au panier