The Management of International Tourism (RLE Tourism) Routledge Library Editions: Tourism Series
Auteurs : Witt Stephen F, Brooke Michael, Buckley Peter
International tourism is one of today?s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.
The subject coverage of the book is wide-ranging: the authors examine the following issues:
- the impact of environmental issues on tourism management
- tourism demand and forecasting
- the key methods of operation of companies within the industry
- the functional areas of marketing, finance, organization and staffing
- research and innovation
- corporate strategy.
The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.
List of tables, figures. Preface. 1. The Environment of International Tourism 2. The International Tourism Industry 3. Tourism demand 4. Methods of Operation 5. The International Marketing of Tourism 6. Finance and Control 7. Organization and Staffing. 8. Research and Innovation 9. Corporate Strategies for International Tourism.10. International Tourism: The Future. References. Index.
Multivolume collection by leading authors in the field
Date de parution : 04-2014
17.4x24.6 cm
Date de parution : 12-2012
17.4x24.6 cm
Thèmes de The Management of International Tourism (RLE Tourism) :
Mots-clés :
operator; industry; hemel; hempstead; world; organization; travel; agency; hotel; chain; RLE; West Germany; Rural Tourism Research; General Electric Business Screen; Discounted Payback Period; Boston Consulting Group Matrix; Market Servicing Strategy; World International Tourist Arrivals; Tourism Demand Function; Tour Operators; International Tourism Industry; Swot Analysis; Retail Travel Agent; Inclusive Tour; Product Cycle Model; Average Risk Projects; Transactions Chain; Tourism Marketing Plan; Accounting Profit; Net Cash Flows; Payback Period; Capital Asset Pricing Model; Tourism Research; Market Portfolio; Catering Training Board