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The Global Business Environment (4th Ed., 4th ed. 2017) Challenges and Responsibilities

Langue : Anglais

Auteur :

Couverture de l’ouvrage The Global Business Environment
The new edition of this bestselling textbook provides a comprehensive introduction to the business environment, coherently integrating cross-disciplinary topics from sociology, politics and economics. Truly international in approach the book encourages students to explore multiple perspectives and scenarios to prepare them for the highly globalised business operations of today. Thoroughly updated with topical discussion of both SMEs and large MNCs, a core principle remains the book?s application to business. Enhanced by Janet Morrison?s characteristically clear, authoritative writing style, and an unrivalled range of learning features, the book offers all the tools to support skills development, critical thinking and academic engagement. 

Ideal for undergraduate and MBA modules on the Business Environment or Business Contexts, the book is also be suitable for International Business modules that aim to offer an introduction to the issues of global economics, in the context of other environments.

Introduction.- PART 1: BUSINESS IN THE GLOBAL ENVIRONMENT.- 1. The business enterprise in focus2. Globalization and the business environment.- PART 2: FRAMING THE BUSINESS ENVIRONMENT.- 3. Culture and societies.- 4. The global economic environment.- 5. The political environment: State and business actors.- 6. The legal environment.- PART 3: SHAPING INTERNATIONAL BUSINESS ACTIVITIES.- 7. International trade and globalization.- 8. Global finance.- 9. Technology and innovation.- PART 4: CONFRONTING GLOBAL CHALLENGES.- 10. Ecology and climate change.- 11. Ethics and social responsibility.- 12. Challenges and responsibilities: Towards a new perspective.

Janet Morrison, now retired, was formerly a Senior Lecturer at Sunderland Business School in the UK, where she enjoyed a long career in teaching, research, curriculum development and course administration. She taught international business modules at undergraduate and postgraduate levels, including International Business Environment, Management in a Global Environment, Japanese Business and the Social and Cultural Environment of International Business. She was programme leader for undergraduate international business degrees and the MBA in International Management.

  • Rich and varied pedagogy designed to support student comprehension, retention and engagement
  • Thought-provoking features and analytical commentary encourage employability-enhancing critical thinking skills
  • A wealth of international examples; from Australia and South Korea to Iran and Mozambique
  • Strong application to business  with examples such as Google, Alibaba, Fyffes, Danone, HSBC and more
  • 'Global Business in Action' videos offer direct links to practice with insightful advice from real-life business people
  • Innovative digital resources with an interactive ebook option and free-to-access additional teaching and learning materials

new_to_this_edition
  • Revised structure, framing different business environments before exploring the dynamics of competition, to better align with module outlines
  • All new case study type specifically exploring the changing business environment
  • Increased emphasis on SMEs and born-global organizations

Date de parution :

Ouvrage de 486 p.

19.3x26 cm

Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).

Prix indicatif 65,40 €

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