The Global Business Environment (4th Ed., 4th ed. 2017) Challenges and Responsibilities
Auteur : Morrison Janet
Introduction.- PART 1: BUSINESS IN THE GLOBAL ENVIRONMENT.- 1. The business enterprise in focus2. Globalization and the business environment.- PART 2: FRAMING THE BUSINESS ENVIRONMENT.- 3. Culture and societies.- 4. The global economic environment.- 5. The political environment: State and business actors.- 6. The legal environment.- PART 3: SHAPING INTERNATIONAL BUSINESS ACTIVITIES.- 7. International trade and globalization.- 8. Global finance.- 9. Technology and innovation.- PART 4: CONFRONTING GLOBAL CHALLENGES.- 10. Ecology and climate change.- 11. Ethics and social responsibility.- 12. Challenges and responsibilities: Towards a new perspective.
Janet Morrison, now retired, was formerly a Senior Lecturer at Sunderland Business School in the UK, where she enjoyed a long career in teaching, research, curriculum development and course administration. She taught international business modules at undergraduate and postgraduate levels, including International Business Environment, Management in a Global Environment, Japanese Business and the Social and Cultural Environment of International Business. She was programme leader for undergraduate international business degrees and the MBA in International Management.
- Rich and varied pedagogy designed to support student comprehension, retention and engagement
- Thought-provoking features and analytical commentary encourage employability-enhancing critical thinking skills
- A wealth of international examples; from Australia and South Korea to Iran and Mozambique
- Strong application to business with examples such as Google, Alibaba, Fyffes, Danone, HSBC and more
- 'Global Business in Action' videos offer direct links to practice with insightful advice from real-life business people
- Innovative digital resources with an interactive ebook option and free-to-access additional teaching and learning materials
- Revised structure, framing different business environments before exploring the dynamics of competition, to better align with module outlines
- All new case study type specifically exploring the changing business environment
- Increased emphasis on SMEs and born-global organizations
Date de parution : 12-2016
Ouvrage de 486 p.
19.3x26 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 65,40 €
Ajouter au panierThème de The Global Business Environment :
Mots-clés :
Global Business; globalization; innovation; international trade; organization