The Communications Consultant’s Master Plan Leveraging Public Relations Expertise for Client and Personal Success

This volume builds on Roger Darnell?s The Communications Consultant?s Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry.

Going beyond the basics of a communications consulting business, this book parses and distills the knowledge of top business management luminaries, helping readers build and expand their expertise to heighten their opportunities, and maximize all aspects and phases of their businesses, from start-up through to succession. It discusses essential topics including:

? The business of running a PR agency, with emphasis on landing clients and honing expertise to remain exceptional

? Advanced PR practices including investor relations and strategic planning

? Agency expansion, addressing growth and exit strategies

Working PR professionals, entrepreneurs, students, and recent graduates will appreciate high-level insights from a seasoned business owner, as well as templates for proposals, campaign planning, and more. Read with The Communications Consultant?s Foundation or on its own, this book will lead readers on life-changing journeys and help a new generation of smart communicators take their professional pursuits to the highest levels.

Introduction; My Story; Part I: PR Client Services; Chapter 1: Winning and Managing PR Accounts; Chapter 2: Client Positioning and Communications Strategy; Chapter 3: Investors and Investor Relations; Chapter 4: Advanced PR Account Management; Chapter 5: Advanced Communications and Marketing Strategies and Tactics; Part II: Agency Business; Chapter 6: Agency Management; Chapter 7: Professional Development; Chapter 8: Scaling and Exit Strategies and Tactics; Part III: PR Master Toolset; Chapter 9: The Right Marketing Plan; Chapter 10: Action Plans; Chapter 11: The Art and Craft of Presentation; Appendices; Sample Cover and Campaign Planning Letter; Sample Proposal; Sample Letter Agreement; Sample Monthly Activity Report; Index

Roger Darnell is an author, communications consultant, publisher, and speaker. Already central to billions of positive media impressions worldwide, his ambitious collaborations with entrepreneurs and media luminaries continue soaring to new heights.