The 7 Secrets of Neuron Leadership What Top Military Commanders, Neuroscientists, and the Ancient Greeks Teach Us about Inspiring Teams

Leadership techniques backed by the world's most effective teams

The 7 Secrets of Neuron Leadership offers a diverse collection of wisdom and practical knowledge to help you build and lead your most effective team yet. Written by a former U.S. Navy diver, this book draws from the author's experiences and beyond to reveal key truths about the nature of teamwork, and expose the core of effective team leadership. You'll go back to ancient Greece to discover the nine personality types and the seven types of love that form the foundation of human interaction, and learn how to use this wisdom as a scaffold for communication within your own team. You'll mine the latest neuroscience research as you delve into the Triune Brain and personality neurotransmitters, and explore the biological hardwiring that can be finessed and focused to achieve results.

Throughout, you'll gain insightful perspective from military and business leaders about what does?and doesn't?work in the real world; discussions with a former head of NASA, a Deputy Secretary of Defense, Navy SEAL officers, two Secretaries of the Navy, and dozens of CEOs, executives, researchers, and renowned world leaders provide invaluable advice backed by a track record of success.

• Gain insight from top business and military leaders
• Explore ancient Greek philosophy on team building
• Discover helpful truths from modern neuroscience research

• Learn to communicate, educate, and motivate more effectively

Effective teamwork begins with building the right team, and leading with the right kind of leadership for that particular team. The 7 Secrets of Neuron Leadership shows you how to put the right players in place and give them the support, guidance, and direction they need to bring home exceptional results.

Foreword 3

Introduction 7

Chapter 1: The Secret of Persuasion 17

Chapter 2: What Leaders Need to Know About the Brain               25

Chapter 3: “Shrinking” Leadership 42

Chapter 4: Dorothy’s Journey 64

Chapter 5: Playful Toto  93

Chapter 6: Generous Tin Woodsman 123

Chapter 7: Our Beliefs 142

Chapter 8: Passionate Wizard 148

Chapter 9: Courageous Lion 179

Chapter 10: Our Needs  202

Chapter 11: Authoritative Wizard 206

Chapter 12: Wise Scarecrow 233

Chapter 13: Our Helpers 255

Chapter 14: Dorothy’s Revelation 261

Chapter 15: Facts Tell, Stories Sell 282

Chapter 16: The Eighth Secret 293

Chapter 17: Decisions, Decisions 306

Chapter 18: Conclusion  315

Notes 322

W. CRAIG REED is an award-winning sales, marketing, and leadership consultant and executive coach, a former U.S. Navy Diver, and the New York Times bestselling author of eight books, including the critically acclaimed Red November. Reed has provided executive consulting and coaching for Adobe, Apple, Avnet, Booz Allen Hamilton, Cisco, HP, IBM, SAP, Symantec, and dozens of other firms. His Neuron Principles have been successfully adopted and proven across more than 500,000 professionals and 50,000 organizations worldwide. Reed was a former vice president and board director for the Silicon Valley American Marketing Association and is the co-founder of the Us4Warriors Foundation— San Diego County's number one Veteran's Non-profit. Proceeds from his books benefit this foundation.