The 10$ trillion prize: Captivating the newly affluent in China and India
Langue : Anglais
Auteur : SILVERSTEIN
Meet your new global consumer... You've heard of the burgeoning consumer
markets in China and India that are driving the world economy. But do you
know enough about these new consumers to convert them into customers? Do
you know that: There will be nearly one billion middle-class consumers in
China and India within the next ten years? More than 135 million Chinese
and Indians will graduate from college in this timeframe, compared to just
30 million in the United States? By 2020, 68 percent of Chinese households
and 57 percent of Indian households will be in the middle and upper
classes? The number of billionaires in China has grown from 1 to 115 in
the past decade alone? In The $10 Trillion Prize, bestselling author
Michael J. Silverstein and his The Boston Consulting Group colleagues in
China and India provide the first comprehensive profile of the emerging
middle class, primed to transform the global marketplace. Already the
world's biggest buyers of cars, mobile phones, appliances, and more, these
consumers are eager for more products and services. In fact, it's
estimated that by 2020, consumers in China and India will generate more
than $10 trillion of total annual revenue for companies selling to them.
This book explains who these consumers are what they buy and why, how they
think and shop, and how their needs and tastes are changing. It takes you
into their lives so you can better understand what they want and what
they're looking for. Only by fully comprehending the forces driving this
new generation of consumers will your company be able to capitalize on the
opportunities their buying power represents. Insightful and backed by
rigorous research, this book takes you inside the hearts and minds of
today's emerging Chinese and Indian consumers both urban and rural, and
across all income levels positioning your company to win as the next wave
of global affluence reaches the marketplace.
Date de parution : 10-2012
Ouvrage de 314 p.
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