Sustainable Fashion, 1st ed. 2019 Empowering African Women Entrepreneurs in the Fashion Industry Palgrave Studies of Entrepreneurship in Africa Series
This book analyzes female entrepreneurship in the textile sector in Africa as a phenomenon that favors the social integration and economic development of women in certain geographical areas. It identifies entrepreneurship as an avenue through which women can escape the feeling of being trapped in the home and assert their independence while providing for their families. In the field of fashion, female entrepreneurs in resource-rich Africa have significant opportunities through knowledge of natural resources and cultural traditions, as the use of natural fabrics and original designs is one of the latest trends. This book provides a framework for how African women can develop sustainable fashion enterprises, offering an original and lasting contribution to the field of entrepreneurship.
Chapter 1 Introduction
Chapter 2 Fashion Sector Outsourcing to African Countries: Taking Advantage of Low-Cost Labor?
Chapter 3 Sustainability in Global Value Chain Management: The Source of Competitive Advantage in the Fashion Sector
Chapter 4 The Fashion Industry in Africa: A Global Vision of the Sector
Chapter 5 Women entrepreneurship in African Fashion Industry: A review of their determinants and characteristics
Chapter 6 Challenges and Opportunities for women entrepreneurs
Chapter 7 Cases Studies of Africa
Chapter 8 Discussion, Conclusion and Recommendations
Carme Moreno-Gavara is a Global Digital Marketing Manager with experience in Research and e-Commerce. Carme is a graduate from Stanford Business School, USA. She also graduated from London Fashion School, UK, and from the Open University of Catalonia, Spain, where she currently teaches Business and Entrepreneurship. She has written and co-authored white papers, case studies and research reports on the topics of corporate sustainability strategy, entrepreneurship and innovation. Carme also serves as a reviewer and associate editor of several international journals in the marketing field, and is an international board member of Women Entrepreneurs of America.
Ana Isabel Jimenéz-Zarco is Associate Professor of Innovation and Marketing at the Open University of Catalonia and part-time Professor in the Marketing Department at Comillas Pontifical University, Spain. Her main areas of research are entrepreneurship, the value co-creation process, business and social innovation, brand image and identity, and technology adaptation and diffusion processes.
Offers detailed case studies of sustainable fashion enterprises in a number of African countries
Explores and analyses opportunities for female entrepreneurs in the African textile industry
Links economic development and social integration with the study of female entrepreneurship, making this text an interdisciplinary read
Date de parution : 03-2019
Ouvrage de 199 p.
14.8x21 cm