Sustainability in Luxury Fashion Business, 1st ed. 2018 Springer Series in Fashion Business Series
Coordonnateurs : Lo Chris K. Y., Ha-Brookshire Jung
Chapter 1. Opening: Sustainability and Luxury Brands (Chris K.Y. Lo).- Chapter 2. Sufficient Desire: The Discourse of Sustainable Luxury (Katie Baker Jones).- Chapter 3. The Marketing of Sustainability and CSR Initiatives by Luxury Brands: Cultural Indicators, Call to Action, and Framework (RayeCarol Cavender).- Chapter 4. Luxury Fashion Brands vs. Mass Fashion Brands: Data Mining Analysis of Social Media Responses toward Corporate Sustainability(Stacy Hyun-Nam Lee).- Chapter 5. Luxury Cruelty: An Analysis of Consumers’ Responses to Animal Cruelty in a Luxury Fashion Supply Chain (Heejin Lim) etc.
Date de parution : 02-2019
Ouvrage de 194 p.
15.5x23.5 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 105,49 €
Ajouter au panierDate de parution : 05-2018
Ouvrage de 194 p.
15.5x23.5 cm
Mots-clés :
Sustainability in luxury fashion Sectors; Drivers and barriers of sustainability in fashion; Sustainable supply chain management; Industrial leadership in sustainability; Social media marketing of luxury fashion sustainability; Stakeholder management in luxury sector; Luxury sector; health and sustainability; sustainability; textile engineering