Successful Marketing Communications A practical guide to planning and implementation
Auteur : Ace Cathy
Date de parution : 07-2017
18.9x24.6 cm
Date de parution : 06-2001
Ouvrage de 210 p.
19x24 cm
Thème de Successful Marketing Communications :
Mots-clés :
sales; promotion; direct; planning; full; service; agency; independent; television; commission; Thereal World; UK Supermarket; Sundried Tomato; Advertising Association; DGA; Commercial Radio Companies Association; Young Man; Radio Joint Audience Research; Full Service Agency; Indepth Interviews; Vice Versa; Account Handler; PR Practitioner; PR Plan; External Service Provider; Air Miles; Marketing Communications; Postcode Sector Level; Brand's Relationship; Howard Sheth Model; Communications Audit; UK Advertising; Free Prize Draw; 4U Audit; Multiple Listings Service