Strategic Thinking A Comprehensive Guide
Langue : Anglais
Auteur : BETZ Frederick
By using actual histories of business successes and failures to
illustrate theoretical concepts in strategic thinking, this book
provides a fully comprehensive and practical view of the issues and
current debates in leadership strategic thinking.
Leadership and strategy are intricately connected - it is a crucial
responsibility of any leader to formulate strategy, and in an
organization, only the leader has the power to implement strategic
change.
Strategic thinking requires both idealism and realism - to imagine a
better world, and to acquire the resources, skills and organization to
get there. However, most organizations focus on short-term thinking
for their employees and leave long-term strategy to the executives.
But no high-level executive in any organization has full scope of
operations - thus, for realistic strategy, there is a need for good
top-down and bottom-up communication. When organizational
communication is only top-down, high-level strategy can become only
wishful thinking by the CEO.
This book will be suitable for professionals in the business world and
also students, researchers and academics in business and management
wishing to get a broad view of what strategic thinking is and how it
works.
- Chapter One: Strategic Vision (Case of the Origin of Sony)
- Chapter Two: Strategic Venture (Case of the Origin of Cisco)
- Chapter Three: Strategic Leadership (Case of the Growth of Cisco)
- Chapter Four: Strategic Theory (Case of the Strategic Career of
Steve Jobs)
- Chapter Five: Strategic Business Model (Case of GM's Domination of
the US Auto Market)
- Chapter Six: Diversification Strategy (Case of the Bankruptcy of
General Motors)
- Chapter Seven: Strategy Scenarios (Case of the Origin of Mitsui Gumi)
- Chapter Eight: Change in Societies (Case of the Mejii Restoration in
Japan)
- Chapter Nine: Strategic Dishonor (Case of the Sunbeam Bankruptcies)
- Chapter Ten: Strategic Planning (Case of the Founding of Posco)
Date de parution : 01-2016
Ouvrage de 220 p.
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 60,56 €
Ajouter au panierThèmes de Strategic Thinking :
© 2024 LAVOISIER S.A.S.