Starting & Running a Business All-in-One For Dummies (4th Ed., 4th Edition (UK))
Auteur : Barrow Colin
Get well on your way to business success
Starting & Running a Business All-in-One For Dummies is a treasure trove of useful information for new or would-be business owners in the UK. This comprehensive guide will help with every part of starting your own business and keeping it running. Generate great business ideas, navigate legal considerations, finance your new business, create a solid business plan, and spread the word through marketing. With this guide, everything you need is in one place, so you don?t have to bounce from book to book as you learn. And it?s all written in simple terms anyone can understand. You?ll be flipping that sign around to open up shop any day now!
- Get UK-specific advice on structuring and launching your own business
- Learn the most effective methods of marketing, virtually and otherwise
- Keep your books in order and find success in your first year of business
- Write a stellar business plan and hire good people to keep your business going
This book is for any new entrepreneur looking to start a UK business from the ground up and keep it running successfully, as well as veteran entrepreneurs who want to get up-to-date on the latest business trends.
Introduction 1
Book 1: Laying the Groundwork 5
Chapter 1: Preparing for Business 7
Chapter 2: Arranging the Foundations 27
Chapter 3: Can You Do the Business? 47
Chapter 4: Preparing the Business Plan 59
Chapter 5: Establishing Your Starting Position 77
Chapter 6: Researching Your Customers and Competitors 89
Book 2: Sorting Out Your Finances 123
Chapter 1: Finding the Money 125
Chapter 2: Seeking Alternative Funding 149
Chapter 3: Figuring Out the Figures 165
Chapter 4: Budgeting for Beginners 185
Book 3: Finding and Managing Staff 199
Chapter 1: Staying on the Right Side of the Law 201
Chapter 2: Finding and Interviewing Job Candidates 213
Chapter 3: Employing People Successfully 235
Chapter 4: Disciplining and Dismissing Staff 251
Chapter 5: Inspiring Employees to Better Performance 267
Chapter 6: Coaching and Development 285
Chapter 7: Becoming an Expert at Performance Appraisal and Management 299
Book 4: Keeping on Top of the Books 313
Chapter 1: Recording the Financial Facts 315
Chapter 2: Managing Your Tax Position 331
Chapter 3: How Investors Read a Financial Report 343
Book 5: Marketing and Advertising Your Wares 361
Chapter 1: Taking a Closer Look at Customers 363
Chapter 2: Defining Your Business Mission, Vision, Objectives and Values 377
Chapter 3: Marketing and Selling Your Product or Service 383
Chapter 4: Creating and Placing Ads 413
Chapter 5: Public Relations and Publicity 441
Chapter 6: Doing Business Online 457
Chapter 7: Social Media Engagement 485
Book 6: Growing and Improving Your Business 519
Chapter 1: Thinking Strategically 521
Chapter 2: Managing More than One Product 543
Chapter 3: Improving Your Company’s Performance 575
Chapter 4: Franchising for Growth 589
Chapter 5: Funding Expansion 597
Chapter 6: Becoming a Great Manager 611
Index 627
Colin Barrow is a strategic advisor to business owners and the author of over 30 books in the fields of entrepreneurship, business management, and international property development. Previously, he spent ten years at the helm of the Enterprise Group at Cranfield School of Management, where he led the team that developed the Business Growth Programme.
Date de parution : 10-2023
