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Social Entrepreneurs (2nd Ed., 2nd ed. 2017) Can They Change the World?

Langue : Anglais

Auteurs :

Couverture de l’ouvrage Social Entrepreneurs
This core adoptable textbook equips students with the tools needed to create and manage a successful social enterprise and provides an excellent balance between theory and practice. Taking a highly engaging and focused approach, Social Entrepreneurs explores what it takes for entrepreneurs to translate their ambition and vision into an organisation that is targeted and socially meaningful. This new second edition shows how theories, models and concepts within entrepreneurship, business strategy and international marketing can be adapted to create high-impact social ventures that will deliver both positive impact and commercial success.

Written by a team of experienced instructors and researchers, Social Entrepreneurs is ideal for students taking social entrepreneurship and social enterprise modules at undergraduate, postgraduate and MBA level.  This textbook is also an essential companion for existing ventures to scale up and increase social impact locally, nationally or internationally.

1. What Makes a Social Venture Special?.- 2. The Nature of Social Entrepreneurs.- 3. Starting a Social Venture.- 4. Marketing for a Social Venture.- 5. Social Venture Income Streams.- 6. Thinking Internationally.- 7. Disruptive Thinking, Creativity and Social Innovation.- 8. Scaling up for Success.- 9. Assessing Impact.

Marcus Thompson is a teaching fellow at Aberdeen University Business School, UK, specialising in business strategy and entrepreneurship.

Suzanne Mawson is Lecturer in Entrepreneurship and Enterprise at the University of Stirling, UK.

Frank Martin is a former teaching fellow at the University of Stirling, UK, and the founder of Performance Through People International (PTPI).

  • A global outlook, including cross-cultural comparisons and diverse international examples
  • Packed full of interesting mini case studies from a variety of countries both developed and developing, such as US, the UK , France, Ghana, India, Mexico,  the UAE, and Colombia
  • A range of helpful pedagogical features throughout the text, such as learning outcomes,  definitions, reflective exercises and summaries for each chapter
  • Companion website with PowerPoint slides for lecturers and links to minicases
new_to_this_edition
  • Revised and updated throughout to take into account new developments in social enterprise
  • Newly expanded coverage of interdisciplinary critical perspectives
  • Revised focus on how to achieve significant social impact in addition to organisational success

Date de parution :

Ouvrage de 288 p.

15.6x23.4 cm

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Thème de Social Entrepreneurs :