Robert's Rules of Innovation II The Art of Implementation

In Robert’s Rules of Innovation II: The Art of Implementation, innovation thought-leader Robert Brands introduces readers to the best and most recent thinking of his international network and shows how to permanently implement a culture of Innovation in one’s work environment.

Brands has led innovation-driven companies around the world, and his global network of business leaders comes from different cultures, speaks different languages, and are experts across a variety of industries. On these pages, these international experts share their passion for innovation and the Art of Implementation and provide hands-on tips in an informative and entertaining manner.

In his first book, also written with author Martin Kleinman, Brands delineated decades' worth of collective invaluable experience. Robert’s Rules of Innovation®—much like Robert’s Rules of Order that create order from chaos in meetings around the world—helped business leaders understand the principles needed to create, nurture, and profit from a stable New Product Development (NPD) program.

With The Art of Implementation, readers will quickly revisit the 10 key rules of Innovation and then dive head first into practical techniques to break down the barriers to innovation, whether they are self-imposed or due to external or marketplace reasons. And, as with his first book, The Art of Implementation delivers a hands-on, understandable, and practical approach to making innovation part of every outfit’s DNA.

The worst of the Great Recession is long over. There are no more excuses, no more reasons to postpone, de-fund, ignore, or otherwise hobble your new product development programs. Whether you manage a multinational or an entrepreneurial start-up, whether you are a manufacturer, distributor, service provider, supplier or retailer, the competitive pressures today – in terms of time, budget, everything — are unprecedented.

Robert F. Brands is president and founder of Innovation Coach® (www.InnovationCoach.com) and Brands & Company, LLC. Brands’s hands-on experience in bringing innovation to market spans decades and includes the creation and improvement of product development processes and company culture. He is currently a serial entrepreneur and continues to be engaged in business development and start-up companies.