Rethinking luxury business

Despite being one of the most traditional industries, the luxury sector is highly dynamic and rapidly changing influenced by new ideas, aspects, fields, technologies and generations. One of such influences is the prevalence of digital technology and social media. It challenges a number of major premises of luxury brands, including exclusivity, status, authenticity and sensory experience. This special issue of Market and Organizations explores luxury consumption and production in a digital and experiential era. Authors take a multidisciplinary and holistic perspective to explore the role of digital customer experience in rethinking the luxury industry in the future. The objective is to advance knowledge on luxury in marketing and economy by bringing together international scholars (research in French and English) from different disciplines and practitioners working in the field of luxury.

Les auteurs : Wided BATAT, Mouna BOUNAOUAS, Alessandro BRUN, Gianluca BRUNETTI, Valentina CHIAUDANO, Gwarlann DE KERVILER, Marijke DE VEIRMAN, Fabio DUMA, Maya GADGIL, Columbia HILLEN, Liselot HUDDERS, Hakan KARAOSMAN, Candy KOLENC, Florence LABATI, Adele MAGNELLI, Mario MANZO, Fabrizio MOSCA, Florin PAUN, Valeria PIZZIOL, Claude PLOUVIET, Nagasawa SHIN'YA, Ineke TACK, Nabanita TALUKDAR, Ingrid VAILEANU, Jiang ZHIQING.