Qualitative Research in Digital Environments A Research Toolkit
Auteurs : Caliandro Alessandro, Gandini Alessandro
This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are ?retrofitted? to digital spaces, Qualitative Research in Digital Environments offers researchers a set of ?digitally native? tools that are designed for online social environments.
Thanks to a broad range of cases including Louis Vuitton, YouTube and the concept of ?hipsterism?, this text illustrates the practical applications of techniques and tools over the most popular social media environments.
This book will be a valuable guide to qualitative research for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.
Part 1: Introduction 1. Qualitative and digital ethnographic approaches to research online environments 2. How to study online interaction Part II: The toolkit 3. Research design 4. Data collection 5. Organizing the data 6. Data analysis Part III: Conclusions 7. Mixing Methods: Integrating digital data with other methodological approaches 8. From the medium to the actor: "digital sociology" and the advancement of digital and social media research Part IV: Case Studies 9. Directioners 10. Collaborative communities (Multi-platforms/Mixed Methods) 11. Hipsters 12. Music Mapping 13. Louis Vuitton
Alessandro Caliandro is a Lecturer in Branding and Digital Media at the School of Media and Performing Arts, Middlesex University London, UK.
Alessandro Gandini is a Lecturer in Digital Media Management and Innovation at the Department of Digital Humanities, King's College London, UK.
Date de parution : 12-2016
15.6x23.4 cm
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 278,07 €
Ajouter au panierDate de parution : 12-2016
15.6x23.4 cm
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 85,02 €
Ajouter au panierThèmes de Qualitative Research in Digital Environments :
Mots-clés :
Louis Vuitton; louis; Contemporary Society; vuitton; Food Blogs; data; Google SERP; social; Vice Versa; media; Digital Methods; network; Keyword Selection; analysis; Big Data; food; Digital Devices; blogger; SERP; devices; Makeup Tutorial; Selfpresentation Strategies; Self-presentation Strategies; Social Network Analysis; Online Social Formations; Walking Dead; Vegan Lifestyle; Online Crowd; Social Media Texts; Twitter Search API; Co-word Analysis; Multi-Sited Ethnography; Fashion Bloggers; Fashion Blogosphere; Vegan Culture