Principles of Microeconomics, Global Edition (13^th Ed.)

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

For one-semester courses in the principles of microeconomics.

An introduction to the functioning of the economy and the power and breadth of economics

Reviewers tell us that Case/Fair/Oster is one of the all-time bestselling principles of economics texts because they trust it to be clear, thorough, and complete. Readers ofPrinciples of Microeconomics, 13th Edition, Global Edition come away with a basic understanding of how market economies function, an appreciation for the things they do well, and a sense of things they do poorly. With the latest research and added exercises, students begin to learn the art and science of economic thinking and start to look at some policy, and even personal decisions, in a different way.

MyLab Economics is not included. Students, if MyLab Economics is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Economics should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

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PART I: INTRODUCTION TO ECONOMICS

1. The Scope and Method of Economics

2. The Economic Problem: Scarcity and Choice

3. Demand, Supply, and Market Equilibrium

4. Demand and Supply Applications

PART II: THE MARKET SYSTEM

6. Household Behavior and Consumer Choice

7. The Production Process: The Behavior of Profit-Maximizing Firms

8. Short-Run Costs and Output Decisions

9. Long-Run Costs and Output Decisions

10. Input Demand: The Labor and Land Markets

11. Input Demand: The Capital Market and the Investment Decision

12. General Equilibrium and the Efficiency of Perfect Competition

PART III: MARKET IMPERFECTIONS AND THE ROLE OF GOVERNMENT

13. Monopoly and Antitrust Policy

14. Oligopoly

15. Monopolistic Competition

16. Externalities, Public Goods, and Common Resources

17. Uncertainty and Asymmetric Information

18. Income Distribution and Poverty

19. Public Finance: The Economics of Taxation

PART IV: THE WORLD ECONOMY

20. International Trade, Comparative Advantage, and Protectionism

21. Economic Growth in Developing Economies

PART V: METHODOLOGY

22. Critical Thinking about Research

A history of excellence in economic content and application

· New and Revised - Chapters have been reworked for better flow and improved readability. More thorough discussion of and focus on important topics and issues have been added to the 13th Edition.

· Expanded - A 3-tiered explanation of key concepts (using intuitive stories, followed by a table or graph, and in some cases, an equation that presents the concept with a mathematical formula) helps instructors effectively cover a large amount of material, and helps students to understand it.

· Updated - Graphs, Figures, and Animations help students learn the concepts in the book.

· Concept Checks act as “speed bumps” that encourage students to stop and check their understanding of fundamental terms and concepts before moving on to the next section.

· New and Updated - End-of-Chapter Critical-Thinking Questions and Problem Sets reinforce economic principles and give students the opportunity to practice what they’ve just learned.

Show students the relevance of economics to their lives

· Updated - Real-world examples and applications illustrate and reinforce key economic concepts.

· Updated - Economics in Practice boxes focus on recent research and events that support key concepts in the chapter. This helps students to think deeply about what they’ve read and make connections between what they learn in class and how it can apply to their jobs in the real world.

Examine the power and breadth of microeconomic models

· The introduction of a competitive market model first, followed by noncompetitive market structures gives students a clear understanding of basic economic theory and how market opportunities operate.

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