Pricing in Business Routledge Library Editions: Industrial Economics Series
Auteur : Hague Douglas
This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it shows precisely how thirteen pricing decisions were taken. In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved. The assessments of the pricing decisions show the strengths and weaknesses of the procedures used by the firms, and the relative importance of economic and organizational elements in such decisions.
1. What the Book is About 2. The Check List Analysed 3. The Pricing Check List 4. The Firm’s Objectives 5. Pricing Objectives 6. Some Conclusions About Objectives 7. External Information For Pricing Decisions 8. Internal Information Required For Pricing Objectives 9. The Pricing Decision 10. The Pricing Decisions 11. Conclusions 12. Recommendations
Date de parution : 11-2019
15.6x23.4 cm
Date de parution : 01-2018
15.6x23.4 cm
Thème de Pricing in Business :
Mots-clés :
Surgical Instrument Company; Check List; D; C; Hague; Water Purification Equipment; Average Variable Cost Curve; Average Variable Cost; Wessex Timber; Clean Engineering; Pricing Decisions; Average Revenue Curve; Export Sales Managers; Annual Price Review; Non-operational Objective; Universal Corporation; Heavy Technology; Price Review; Plastic Slats; Market Share Objectives; Market Research Department; Product Group Manager; Aspiration Levels; Profit Objectives; Commercial Manager; Consumer Goods Firms; Case Study; Indirect Expenses