Originals How Non-conformists Change the World

. An entrepreneur who pitches his start-ups by highlighting the reasons not to invest
. A woman at Apple who challenged Steve Jobs from three levels below
. An analyst who overturned the rule of secrecy at the CIA
. A billionaire financial wizard who fires employees for failing to criticize him
. A TV executive who didn’t even work in comedy but saved Seinfeld from the cutting-room floor

Originals is about how to champion new ideas and fight groupthink.

Using surprising studies and stories spanning business, politics, sports, and entertainment, Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt; how parents and teachers can nurture originality in children; and how leaders can build cultures that welcome dissent.