Lavoisier S.A.S.
14 rue de Provigny
94236 Cachan cedex
FRANCE

Heures d'ouverture 08h30-12h30/13h30-17h30
Tél.: +33 (0)1 47 40 67 00
Fax: +33 (0)1 47 40 67 02


Url canonique : www.lavoisier.fr/livre/economie/optimizing-digital-strategy/descriptif_4125707
Url courte ou permalien : www.lavoisier.fr/livre/notice.asp?ouvrage=4125707

Optimizing Digital Strategy How to Make Informed, Tactical Decisions that Deliver Growth

Langue : Anglais

Auteurs :

    • Chapter - 01: Building Digital Strategy That Works;
    • Chapter - 02: Why Digital Strategies Fail – And How to Recognize Failure;
    • Chapter - 03: Levers For Digital Growth and How to Use Them;
    • Chapter - 04: Just Because Technology Means You Can, Doesn't Mean You Should Do It;
    • Chapter - 05: The Importance of Innovation in Driving Digital Success;
    • Chapter - 06: The Dark Side of Digital;
    • Chapter - 07: Emerging Digital Business Models;
    • Chapter - 08: An End-to-End Model of Ecommerce;
    • Chapter - 09: Making Digital Choices That Differentiate Success From Failure;
    • Chapter - 10: Organizing For Digital Success;
    • Chapter - 11: How to Ensure Digital Operational Success;
    • Chapter - 12: Creating a Digital Culture That Works;
    • Chapter - 13: Customer Experience - The Driver of Digital Success
Professor Chris Bones is an established thought leader in People, Organisation Strategy and Change and a widely acclaimed, award winning author. He has over thirty years experience in senior leadership positions working with such companies as Diageo, Cadbury, Schweppes and Shell. Appointed the first non-academic Principal of Henley Business School in 2004 he is now Dean Emeritus at Henley, Professor of Creativity and Leadership at Manchester Business School and Visiting Professor at the University of Aberdeen.
James Hammersley founded Good Growth with Chris Bones, an innovative digital change consultancy, whose clients include Bupa, The Open University, Barclays Connector and O2 among others. Having worked on introducing digital performance to large organisations including Apple he has witnessed first hand the potential of digital to transform how we list to and respond to customers.

Date de parution :

Ouvrage de 288 p.

15.5x23.3 cm

Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).

Prix indicatif 88,00 €

Ajouter au panier

Thèmes d’Optimizing Digital Strategy  :