Online Growth Options for Retailers, Softcover reprint of the original 1st ed. 2017 Three Essays on Domestic and International Growth Strategies with Online Retailing Handel und Internationales Marketing Retailing and International Marketing Series

Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.

 

Dr. Matthias Schu currently works as Senior Strategy Consultant at a consulting company. Besides consulting and advisoring in the field of Strategy, Innovation and Management, he also works as author, advisor and speaker in the fields of Retailing, E-Commerce and Internationalization Strategies.

Publication in the field of economic sciences Includes supplementary material: sn.pub/extras