Native Advertising The Essential Guide

Native advertising, which most online shoppers have experienced in the form of targeted social media ads or promoted tweets, is one of the biggest digital marketing trends of recent years. It sits at the heart of all major developments in marketing and advertising today: content marketing, ad-blocking, social media, mobile marketing, publisher monetization, experiential marketing and much more. Native Advertisingprovides a comprehensive guide to this exhilarating, multi-billion dollar marketing channel, written by one of the industry's foremost authorities. Highly international in its scope, Native Advertising is packed full of real-life examples and interviews from big brands down to solo enterprises. It goes beyond the best-known forms of native advertising, such as Facebook sponsored posts, promoted tweets, and BuzzFeed branded articles, to provide insight into the underpinning factors of audience, budget, content, and success measurement. Featuring fascinating case studies from Netflix, e-Bay, Barclays, The New York Times and more, this book is essential reading for anyone looking to understand and execute native advertising.

Dale Lovell is Chief Digital Officer at Adyoulike, the UK's first and leading native advertising agency, with over $20M global turnover per year, operating across Europe, Latin America, Australiasia, Middle East, Asia and North America. Dale Lovell sits on the UK IAB (Internet Advertising Bureau)'s Native and Content Council, and is soon to join the IAB US. Through this, he leads a number of working groups on specific niche topics. In 2015, Dale was named by the British Interactive Media Association as one of the Hot 100 in recognition for championing native advertising in the UK.

Authored by the Chief Digital Officer of Adyoulike, the UK's foremost native advertising agency. In 2015 Dale was named one of the British Interactive Media Association's (BIMA) Hot 100 in recognition for championing native advertising in the UK.