Nation Branding in Europe Routledge Focus on Nation Branding Series
Coordonnateur : Freire João
This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally.
Each chapter focuses on a specific European country, selected from a cross-section of large, medium-sized and small countries to provide a breadth of cases from across the continent. The chapters are written from a wide range of academic and practitioner perspectives.
Nation Branding in Europe is valuable supplementary reading for advanced undergraduate, postgraduate and doctoral students interested in nation branding and will appeal to students from marketing, communications, and international relations disciplines. Outside of academia, the book will be of interest to those working in the areas of public diplomacy and strategic communications, as well as public relations and branding practitioners involved in designing nation branding campaigns.
1. Introduction 2. Germany 3. France 4. UK 5. Italy 6. Spain 7. Russia 8. Sweden 9. Poland 10. The Netherlands 11. Ireland 12. Portugal 13. Estonia
João Freire is Professor at Ipam/Universidade Europeia, Portugal, and a researcher at ICNOVA in Lisbon, Portugal.
Date de parution : 05-2023
13.8x21.6 cm
Date de parution : 08-2021
13.8x21.6 cm
Thèmes de Nation Branding in Europe :
Mots-clés :
Nation Brand; nation branding; Nation Brand Strategy; FDI; Nation Brands Index; Central Government; Brand Architecture; Country Brand; UN; Enterprise Estonia; France Brand; Brand Strategy; Brand Estonia; Global Britain; Visit Sweden; Public Administration; Brand Development Strategy; Place Branding; Brand Ireland; Dolce Vita; PFN; Tourism Brand Ireland; National Conversation; Swedish Higher Education Institutions; UK Foreign Policy; Peripheral Brands