Lavoisier S.A.S.
14 rue de Provigny
94236 Cachan cedex
FRANCE

Heures d'ouverture 08h30-12h30/13h30-17h30
Tél.: +33 (0)1 47 40 67 00
Fax: +33 (0)1 47 40 67 02


Url canonique : www.lavoisier.fr/livre/economie/mobile-marketing/descriptif_4030054
Url courte ou permalien : www.lavoisier.fr/livre/notice.asp?ouvrage=4030054

Mobile Marketing

Langue : Anglais

Auteurs :

In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities.

Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.

Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for:

* Defining and implementing a wireless marketing strategy
* Making sense of what can be a technically and commercially confusing industry
* Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world

Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers.
Overview of book; Introduction; The wireless revolution; Understanding the wireless world; M-Commerce; Building the wireless brand; Wireless advertising; Delivering content to wireless devices; Marketing for a wireless world; Mobile spam; Measuring results; Budgeting for a wireless strategy; Adult content; Application environments; Mobile internet; Case Studies; SMS/MMS Abbreviations; Glossary of mobile marketing terms; Advertising jargon; Mobile operators around the world; Mobile acronyms.

Date de parution :

15.6x23.4 cm

Disponible chez l'éditeur (délai d'approvisionnement : 13 jours).

Prix indicatif 147,28 €

Ajouter au panier

Thème de Mobile Marketing :

En continuant à naviguer, vous autorisez Lavoisier à déposer des cookies à des fins de mesure d'audience. Pour en savoir plus et paramétrer les cookies, rendez-vous sur la page Confidentialité & Sécurité.
FERMER