Microeconomics: Theory and Applications with Calculus, Global Edition (5^th Ed.)

Jeffrey M. Perloff is a professor in the Department of Agricultural and Resource Economics at the University of California at Berkeley. His economic research covers industrial organisation, marketing, labour, trade and econometrics.

His textbooks are Modern Industrial Organization (with Dennis Carlton), Microeconomics, Microeconomics: Theory and Applications with Calculus, Estimating Market Power and Strategies (with Larry Karp and Amos Golan), and Managerial Economics and Strategy (with James Brander).

He has been an editor of Industrial Relations and the Journal of Industrial Organization Education, and an associate editor of the American Journal of Agricultural Economics and the Journal of Productivity Analysis. He has consulted with nonprofit organisations and government agencies (including the Federal Trade Commission and the Departments of Commerce, Justice, and Agriculture) on topics ranging from a case of alleged Japanese television dumping to the evaluation of social programs.

He has also conducted research in psychology.

Hallmark features of this title

A textbook that differs from most microeconomic texts.

• Uses a mixture of calculus, algebra, and graphs to define economic theory.
• Integrates real-world examples and extended applications.
• Places greater emphasis on modern theories, such as industrial organisation theories, game theory, and behavioural economics.
• Follows a step-by-step approach to demonstrate how microeconomic theory can solve problems and analyse policy issues.

A book that focuses on real-world issues to reinforce your students' understanding.

• The text uses theory and analyses real-world problems, offering your students a breadth of learning resources from theory to practice.
• The content emphasises that economic theory has practical, problem-solving uses and is not just an empty academic exercise.