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Marketing 5e (5th Ed.)

Langue : Anglais

Auteurs :

Couverture de l’ouvrage Marketing 5e
Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level. Most universities teach Marketing over a semester. Marketing 5th Edition covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. This new edition is written in a more accessible way to assist students to grasp new concepts

Date de parution :

Ouvrage de 512 p.

21.2x28 cm

Épuisé

Thème de Marketing 5e :