Managing tourism in South Africa (2nd Ed.)
Langue : Anglais
Auteurs : Barben Tanya, Chivaka Richard, Jansen van Vuuren Martin, Knott Brendon, Lehmann Sabine, Mulder Mandy, Nel Jennifer, Nieuwenhuizen Cecile, Saunders Chris, Swart Kamilla, van der Watt Heidi, van Zyl Cine, Visser Gustav, Brits Anton, Kew Jacqui, Vorster Christiaan, Wannke Nicole
Coordonnateur : George Richard
How has tourism evolved over the years in South Africa? What role does the government play in the tourism industry? How can you manage tourism responsibly to minimise its environmental and social impact? Managing Tourism in South Africa 2e equips students as well as practitioners with a combination of industry-specific knowledge and general managerial skills needed to succeed. It explores the fundamental business management aspects of tourism relating to large organisations and entrepreneurs. These aspects include financial planning, environmental and social impact, staging events, the opportunities of sport and niche tourism, as well as the importance of understanding future trends in the industry. This book is suitable for students taking Introduction to Tourism or Tourism Management courses as part of a B.Com, B.Com(Tourism), a National Diploma, or Certificate programme as well as industry practitioners.
Date de parution : 02-2016
Ouvrage de 496 p.
16.9x24 cm
Disponible chez l'éditeur (délai d'approvisionnement : 21 jours).
Prix indicatif 31,58 €
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