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M-Commerce Experiencing the Phygital Retail

Langue : Anglais

Coordonnateurs : Duhan Punita, Singh Anurag

Couverture de l’ouvrage M-Commerce

This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways.

The rapid rise of m-commerce (or mobile commerce) has led to the emergence of new paradigms in the marketplace. The difference between physical and digital retail is diminishing, and a new ?phygital retail? phenomenon is on the rise. Marketers need to understand this emerging paradigm and consider the new opportunities and challenges involved. This volume, M-Commerce: Experiencing the Phygital Retail, provides a comprehensive discussion of the contemporary m-commerce concepts along with the emerging paradigms in a pragmatic way. It presents empirical analyses and reviews on the myriad aspects of m-commerce, including both contemporary academic and business research.

M-Commerce: Meaning, Evolution, and Growth

Mithun Shrivastava, Devika Prakash, and Vir Ved Ratna

What’s New with Mobile Commerce?

Henrique Schneider

Mobile Commerce: Evolution and Trends

Padmini Tomer

Success Factors of M-Commerce: A Customer Perspective

Anu G. Aggarwal, Gunmala Suri, and Himanshu Sharma

Driving Forces of M-Commerce

Kulvinder Kaur Batth

Encumbrances in M-Commerce: A Demographic Context

Nidhi Singh and Shubhi Agarwal

Let’s Get Phygital: M-Commerce as a Crusader for “Phygital” Retail

Priyanka Singh, Gursimranjit Singh, and Maninder Singh

M-Commerce: Crusader for “Phygital” Retail

Shivani Arora and Anukriti Verma

Factors Deterring the Adoption of M-Tourism in India

S. Meera and A. Vinodan

Adoption of M-Commerce Among Women: An Empirical Study in India

Anushruti Vagrani, Dilpreet Kaur, and P. Vigneswara Ilavarasan

Mobile Learning: Factors Affecting Students’ Adoption in Higher Education

Amandeep Kaur et al.

An Empirical Investigation of Adoption and Satisfaction of M-Commerce Users in the Selected City of Gujarat State: A Case Study of Vadodara City

Parag Sunil Shukla, Parimal H. Vyas, and Madhusudan N. Pandya

M-Commerce: A Boon or Bane for Grocery Shoppers

Anuja Shukla and Shiv Kumar Sharma

Measuring Mobile Commerce Service Quality: A Review of Literature

Amit Shankar and Biplab Datta

Is India Poised for M-Commerce in the Cashless Milieu?

Arindam Chakrabarty

M-Commerce at the Bottom of the Pyramid: Insights from Asia

Farrah Zeba, Musarrat Shaheen, and Rambalak Yadav

Vigor of M-Word of Mouth in Consumer Epoch

Yog Mishra, Anurag Singh, and Punita Duhan

Date de parution :

15.6x23.5 cm

Disponible chez l'éditeur (délai d'approvisionnement : 13 jours).

Prix indicatif 162,45 €

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