Leading product development : the senior manager's guide to creating and shaping the enterprise

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Langue : Anglais

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Ouvrage 176 p.
The leadership challenge. A new role for senior management : from problem to solution. Less is more : building an effective project portfolio. Creating consistently effective project teams. Leadership in action : developing single-use cameras at Kodak. Turning promise into reality.
The authors address the general manager's role in leading product development efforts, at the functional, unit, group and corporate levels. They show how the entire spectrum of new product development is now the responsibility of the general manager, from pre-project planning to completion.